Between My Sheets

You have probably received promotional emails, and heard about email marketing before. Marketing via email is good for marketing to customers that may be interested in your business as well as ones that are already customers. Read this article to learn how to design a good campaign.
Use a couple of different subject lines to test which one has a better response. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Try out more than one email format. Be sure to always include any important information near the top of the emails. But you should try different formats to see which one gives you the most responses. When you find a format that is effective, stick with it. Your customers will be more comfortable with something that is useful and familiar to them.
Increase the value of your email content by including helpful information. Provide your readers with special content that they cannot get on your regular website. Put some offers into emails that will save them money on products or services. Send out greetings on holidays, not just when you want sales from them!
Look at the spam you get to identify what you should not do. Sign up for a free email account, post your new address around the web, and watch the spam roll in. Look at the negative aspects of each email and consider how it could have been done better. People will be able to recognize your emails from the spam they usually get and trust you.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. Many mobile devices have lower resolution than the average computer monitor. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.
Do not send out email messages that depend on images to relay important information. Many email clients won't automatically show images. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
It is a legal requirement to get someone's permission before adding them to your mailing list. If you do not do this, people will view you as a spammer and will simply delete all your emails or possibly unsubscribe from your site. Your email provider may suspend your account if they receive numerous complaints from those who never wanted to receive your messages in the first place.
Marketing via email is used a lot and most people have seen it in some way in the past. It basically serves as a way for companies to market to customers through simple email messages. While it can be effective, you must use it correctly, so keep what you've read here in mind to stay on track.